Roughly ten years ago, while working with couples, the idea of viewing marriages as being similar, in some basic aspects, to companies was formed. I’ve never been a ‘business type’ and had only a handful of business classes during college. So basic means basic! Each couple was asked to visualize the relationship as a working company, for example, a common fast-food restaurant or some other business with which they were familiar. From there, the idea kept growing. I’d add to the vision and couples gave their ideas as well. The business model helped them to “see” the dynamics of their relationship, then “see” the conflicts or problems that needed addressing and then “see” solutions that could help them.